"I suffered from a condition known as obsessive branding disorder - a combination of compulsive shopping and a reliance on status symbol brands for the maintenance of one's self esteem."
Nah, just turns out that he's got a book to sell.
Liked this knowing quote from an interview that Boorman did with the Press Gazette from a while back:
"Ultimately it's impossible to abandon brands altogether, says Boorman.
'The final twist in the book, if the book is a success, is it doesn't matter how many brands I get rid of, one new brand is created — and that's Neil Boorman, the anti-brand bloke.'" [Quote found here.]
Perhaps the quote is too knowing.