Smoking In Bed: Conversations With Bruce Robinson edited by Alistair Owen (Bloomsbury 2000)

How to Get Ahead in Advertising might almost be the modern equivalent of a satirical pamphlet by Swift.

I think there are elements of that, because being a pamphleteer was the most immediate and accesible way of communicating one's outrage and a lot of people did it. Every day you pick up your Guardian and there's a Steve Bell cartoon about a serious subject that can make you laugh out loud. Comedy is the greatest weapon there's ever been for dealing with politicians. I'd be sitting there with a boiled egg, saying, 'How can people not see what's going on?' I thought I was looking at reality, and I suppose I wondered why no one else was. If you rant and rave like I used to and you haven't got an outlet for it, people think you're a nut. That's when they say, 'Just lie down. A little bit of the old liquid cosh and you're going to feel much better.' I don't do that any more. Sophie says the first time I took her out to dinner I made an hour and a half speech about Margaret Thatcher. That was our first date. She told me that after twenty minutes she just cut off and nodded. And that's what became of the film: most of the audience cut off and nodded.