What's in a name?

Via Dave Osler's blog at his new address:

"Amicus employed a consultancy, at a cost of £10,000, to advise on a new name for the super-union, although then it threw out all of its suggestions as inappropriate. Two of its list of 200 rejected names were Voice and Accommodate, as it pursued a theme of partnership. Also discarded from the final list were Spectrum and United. The name that Amicus finally selected was suggested by Derek Simpson, its general secretary. (My emphasis.)" [From the Times article Workers asked to stamp identity on new super-union]

Ten fookin' grand!! Am I missing something here? What ever happened to all that flannel about the awkward squad? Naive fool that I am, I would have thought such info would have Amicus members up in arms doing a sealed knot type re-enactment of Tin Tin Starts The Revolution, but according to David Beaumont, who runs a website focusing on matters relating to the Amicus union, Simpson must feel pretty secure in these matters 'cos he: "decided on 'oneunion' AKA '1union' and his long time lawyer Georgina Hirsch has registered both internet domain names, oddly using her own name as the registrant."

What isn't clear from either the Times article or from Beaumont's commentary is when exactly Amicus employed the consultants for that exorbitant fee to come up with the wish list of suggested names for the proposed super union of merged Amicus and T & G members. The links provided by Beaumont for the registration of the internet domain names for both 1union.org.uk and oneunion.org.uk indicates that they were registered by Hirsch as long ago as the 27th September 2005. Surely, Simpson didn't spend the member's money knowing that he already had that name in his backpocket?